Professional Diploma in Marketing Management & Business Strategy

Program Objective

The focus of this program is on providing an in-depth understanding of the diverse issues, concepts, theories, and practices surrounding sales and marketing management. The program is targeted at corporate marketers who need to enhance their conceptual and analytical skills and strategies to create winning marketing plans and programs for their companies. The marketing process is analysed both in the domestic and global environment, with emphasis on strategic marketing and sales.

Duration

The program can be completed in about 12 months. Classes are held in Petaling Jaya.

Class Schedule

Every Sunday from 9.00 am - 2.00 pm.  

What’s Special ?
 

• Curriculum and content specially designed to meet the needs of working students.

• Classes conducted on weekends or after office hours with no disruption to work.

• Modules taught by qualified faculty with corporate / industrial experience.

• Teaching supplemented by Study notes.

• Flexible fee payment, including withdrawals from EPF.

• ​Professional Diploma awarded by UTMSPACE.

Modules

Students will need to complete 12 modules as follows:

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• Essential Business Communication

• Creative Thinking & Problem Solving

• Entrepreneurship and Supervisory Roles

• Management

• Marketing

• Buyer Behaviour​

• ​Advertising and Promotion

• Services Marketing

• Economics

• Business Law

• Business Strategy

• Project Paper 

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Teaching Methodology

All modules in the program are taught by experienced lecturers who hold Master’s or Doctoral degrees. Modules are taught through lectures, discussions, group presentations, exercises and case studies. All these methods are enhanced through the use of various teaching aids.

Examinations

Examinations are held at the end of each module. 

Assessment
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Assessment is mainly based on class participation and assignment.

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