
Professional Diploma in Marketing Management & Business Strategy
Program Objective
The focus of this program is on providing an in-depth understanding of the diverse issues, concepts, theories, and practices surrounding sales and marketing management. The program is targeted at corporate marketers who need to enhance their conceptual and analytical skills and strategies to create winning marketing plans and programs for their companies. The marketing process is analysed both in the domestic and global environment, with emphasis on strategic marketing and sales.
Duration
The program can be completed in about 12 months. Classes are held in Petaling Jaya.
Class Schedule
Every Sunday from 9.00 am - 2.00 pm.
What’s Special ?
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Curriculum and content specially designed to meet the needs of working students.
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Classes conducted on weekends or after office hours with no disruption to work.
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Modules taught by qualified faculty with corporate / industrial experience.
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Teaching supplemented by Study notes.
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Flexible fee payment, including withdrawals from EPF.
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Professional Diploma awarded by UTMSPACE.
Modules
Students will need to complete 12 modules as follows:
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Essential Business Communication
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Creative Thinking & Problem Solving
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Entrepreneurship and Supervisory Roles
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Management
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Marketing
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Buyer Behaviour
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Advertising and Promotion
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Services Marketing
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Economics
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Business Law
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Business Strategy
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Project Paper
Teaching Methodology
All modules in the program are taught by experienced lecturers who hold Master’s or Doctoral degrees. Modules are taught through lectures, discussions, group presentations, exercises and case studies. All these methods are enhanced through the use of various teaching aids.
Examinations
Examinations are held at the end of each module.
Assessment
Assessment is mainly based on class participation and assignment.

Program Features
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Offer Letter from Universiti Teknologi Malaysia (UTMSPACE).
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Examination results from UTMSPACE.
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Experienced Lecturers.
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Classes held at UTMSPACE Program Learning Centre in Petaling Jaya.
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Affordable Fee.
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EPF Withdrawal.
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Intake in February, June, and October.
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Professional Diploma awarded by Universiti Teknologi Malaysia (UTMSPACE).

Sample of UTM Scroll:l
